HAILEY WORKS !

About      

Works

Contact

project history

Woljeongsa K-Meditation International Project
This project sets the foundation for tackling global youth issues using a Korean meditation approach. Our team toured various institutions, schools, and organizations throughout the eastern United States to engage with local youth, listen to their perspectives, and introduce them to meditation practices. Additionally, we explored opportunities for future collaborations aimed at empowering these young individuals to become global leaders.
Work Scope Partner discovery and closure, U.S. Local Coordinator, Official Video Production

Project Client Woljeongsa Temple (Kor / Eng)

SK AI College
SK AI College is an educational program introducing top AI conferences like Em-Tech Review, ICML, and AI Summit to all SK Group employees. Launched to meet the growing demand for remote learning during the pandemic, it overcomes one-sided content limitations by offering immersive experiences in different virtual worlds each season. Through interviews with conference speakers, viewers engage interactively. Episodes are designed with real-world cases, making it easy for all employees to apply newfound knowledge to their work.
> Work ScopeProducer, AI Expert Recruiter, Writer, Final Compositor

 > Project Client SK Group (link)
SK Mysuni

SK NFT College
We are on the cusp of a new digital paradigm shift centred on web3. While there are news of successful projects centred on NFTs, most of them are from an investment perspective, and there is a lack of understanding of the most important aspects of mass adoption, customer experience, and changes in the industry ecosystem. We want to find new insights and future opportunities by focusing on the customer experience and what companies and brands need to prepare for.
> Work ScopeProducer, Writer, Final Compositor

 > Project Client SK Group (link)
SK Mysuni

Mobile Game Performance Marketing


BitMango is a leading global game publisher with expertise in launching over 50 games that attract a collective audience of over 2.7 million Daily Active Users. Notably, <Roll the Ball> boasts over 170 million downloads globally, and <Block! Hexa Puzzle> consistently ranks at the top of puzzle games in North America. The word game <Word Cookies> earned recognition as one of Apple’s most popular games and apps in 2017.
> Work Scope Marketing Creative, ASO, Workflow Automization

> Project Client

Bitmango (link)

Brooklyn Environmental PoC
The Proof of Concept (PoC) program by the Brooklyn Chamber of Commerce fosters innovation and drives economic growth by connecting Korean startups with resources, support, and collaboration opportunities in Brooklyn. By fostering environmental improvements and supporting the international expansion of startups, the Brooklyn Environmental PoC (BEP) program creates a beneficial scenario for Brooklyn and the participating companies.

> Work Scope Communication Design, Project Setup

> Project Stakeholders

 Brooklyn Chamber of Commerce (link)
Korea International Trade Association (link)
Korea Environmental Industry & Technology Institute (link)

SIM Eternal Concept Making


Stella in Motion (SIM) is a New York-based studio focused on reimagining the future of death. The SIM Eternal Project seeks to address the social and environmental challenges associated with traditional cremation and burial practices by offering innovative ways to memorialize the departed. Utilizing a metaverse space and advanced data collection techniques, the project envisions transforming the passing of loved ones into a new form of resource rather than a finality.

> Work Scope Business Development, Official Video Production

> Project Client

 Stella in Motion

EV Mobile Clinic Operation in NY
The U.S. healthcare system is evolving, yet certain communities still lack access to basic healthcare, resulting in health disparities. To address this, the Brooklyn Chamber of Commerce (BCC) partnered with Hyundai Motors, and Mount Sinai Health System to create the "Stella in Motion" Mobile Health Clinic (MHC) Platform Prototype. This collaboration aligns with Hyundai's vision for purpose-based vehicles and BCC's commitment to community-based healthcare delivery models.
> Work Scope Business Development, Demo Video Producing

> Project Stakeholders

 Brooklyn Chamber of Commerce (link)
Hyundai Motors (link)
Mount Sinai (link)

NextRise 2023, Seoul
As the largest startup fair in Asia, the event brought together 1,200 startups from both domestic and international markets, along with the participation of global giants like Microsoft, Intel, Dow, VCs, and supporting institutions. Held over two days, the event featured 450 exhibition booths, conferences, and an unprecedented 3,400 1:1 meetings, setting a new record for its scale. This gathering accelerated innovation within the venture/startup ecosystem, fostering valuable synergy among participants.

> Work Scope

Management of Global Division in the Exhibition Sector, Global PR

> Project Stakeholders

 Korea International Trade Association (link)
Korea Development Bank (link)

DREAM DREAM Media Art Exhibition


As the largest startup fair in Asia, the event brought together 1,200 startups from both domestic and international markets, along with the participation of global giants like Microsoft, Intel, Dow, VCs, and supporting institutions. Held over two days, the event featured 450 exhibition booths, conferences, and an unprecedented 3,400 1:1 meetings, setting a new record for its scale. This gathering accelerated innovation within the venture/startup ecosystem, fostering valuable synergy among participants.

> Work Scope

Exhibition Directing, Media Art Producing

> Project Stakeholders

 Shinli Art Gallery (link)

hailey@haileyworks.com ©2023 Hailey Works ! Thanks for coming by.